Lower back pain when shrugging

I get lower back pain when shruggin mainly. I strengthing it with deadlift and do a ton of abs to strengthin core but cant seem to get around it with shruggs. Is there any way around it or any advice??

For the most part, I'm not a big fan of shrugs. But I do them on occasion. When I do I use Dumbbells so my arms stay at my sides. I always engage the TA (transverse abdominis), slightly bend my knees and hips so I take the weight off my lower back and support it on my legs and glutes.