Consumer labs did a study on a bunch of different protein powders and found body fortress to be the one that has the highest amount of protein for the cheapest price at .92 cost for daily suggested serving. The second was GNC AMP AMPLIED WHEYABOLIC followed by GNC pro performance, Jay Robb whey protein and Marked 100% whey protein complex. A lot of companies listed higher protein, lower cholesterol, lower sugar, lower calories, carbs than was actually found in the product when they lab tested it. Some were deemed NOT APPROVED such as PRO LAB advanced essential whey as it has 15.7 less grams of protein than stated and 16 grams more carbs and 3.4 grams more sugar. Also in the NOT APPROVED category was Dymatize nutrition with an added 1.2 grams of sugar and 10.2mg of cholesterol as well as optimum gold and nature's plus spiru-tein. Shakeology green berry was not approved for having found 12.7mcg's of LEAD...YES LEAD, THE HEAVY METAL! Hope that gives you a little info. Higher price doesn't always mean better! Here's the full report:https://www.consumerlab.com/reviews/...tritionDrinks/